About Us

Who we are

Denver Srl., trading as Denver Bike, has been present for over 20 years in the bicycle production sector.

Denver Srl., trading as Denver Bike, is located in Dronero – via 1° Maggio 32, 12025 Cuneo, Italy.

It has a covered area of over 35,000 sqm.

Denver Srl. with 60 employees in the head office and warehouse collaborate with over 250 additional people for the blast sanding and painting of frames and forks and for the assembly and packaging of bicycles of all sizes and shapes.

Denver Srl., trading as Denver Bike, is present in France with Coral Srl., company in charge of distribution and after sale services.

Production takes place in the Italian Alps in Dronero, province of Cuneo in the Piedmont region, Northern Italy. Production in 2016 was 700,000 bicycles across the various models:

• Children's toy nylon bearings bicycles
• Mountain bikes - MTB/ATB
• FAT mountain bikes
• Trekking/Hybrid and City
• Racing road bicycles
• Electric assisted bicycles

Denver Srl., trading as Denver Bike, produces its own brands range, Licensed products and is available to produce bicycles with its clients brands and specifications.

Since 2013 Denver Bike produces and sells licensed bicycles:

Route 66 – R66

Characters From Walt Disney:

• Cars Chrome and Lightning McQueen
• Descendants
• Doc Mcstuffins
• Finding Dory
• The good Dinosaur
• Mickey Mouse Club House
• Minnie Mouse Club House
• Monsters University
• Planes Dusty
• Princess
• Princess Elsa Frozen
• Princess Vaiana
• Soy Luna
• Violetta
• Winnie The Pooh
• George Lucas
  • Star Wars Darth Vader
  • Star Wars Storm Troper,
  • Star Wars Yoda
• Marvel
  • Avengers
  • Spiderman

Characters from:

• Despicable Me Minions
• Hasbro
  • My Little Pony
  • Transformers
• The Hive
• Maggie and Bianca
• Masha and The Bear
• Mia and Me
• PAW Patrol
• Puppies

Denver Srl., trading as Denver Bike, Is steadily growing, with a turnover

• In 2016 turnover was of over 47 million euros, of which ± 5 million with Walt Disney Characters licenses.
• In 2017, projected turnover is over 50 million euros thanks to new trend of electric assisted bikes accounting for over 30,000 units
• In 2018, production of electric assisted bikes is projected at 50,000 units
• Production capacity of Denver Srl., trading as Denver Bikes is 20,000/22,000 units per week.
• The export turnover is about 70% of total sales

Denver Srl. trading as Denver Bike is a privileged supplier of the main Italian and European markets.

On the national Italian market, Denver Srl., trading as Denver Bike is present in most of the GD, multistore, retailers, promotional channels and gifts stores such as:

• Auchan
• Carrefour
• Conad
• COOP
• Finiper
• Holding Games, Holding dei Giochi
• Leclerc
• Metro, etc …

And in the retail market with Route 66 – R66

On the European market (approximately 70% of the turnover) Denver Srl., trading as Denver Bike, is mainly present in France, Spain, Belgium, Holland, Germany where it provides the most important multistore & supermarkets such as:

• Aldi
• Auchan
• Carrefour
• Casino
• Cora
• Intermarché
• Leclerc
• Metro
• Systeme-U
• Toys R Us, etc …

and the most representative specialized distribution multistore companies such as:

• Bike Trading
• Gosport
• Intersport, etc …

Over the years, Denver Srl., trading as Denver Bike, has built strongest reputation and has consolidated its leadership in Europe.